New Betting Sites in the USA
While the big names continue to dominate the US sports betting market, new platforms are emerging with fresh designs, innovative features, and a more localized approach. These sites might not yet have a presence in as many states. Still, they bring something different to the table with user-friendly interfaces, competitive odds, and personalized promotions that offer a unique way to engage in sports betting.
In our ongoing pursuit to always have the scoop on the best sports betting sites, our team compared these new betting sites to the industry giants. We’ve thoroughly vetted each platform for user experience, security, and promotions, holding them to the same high standards expected from any competitive sportsbook. Start by checking out our list of top-rated new sportsbooks in the US.
Best New Online Sportsbooks in 2024
How We Rate New US Sportsbooks
Reviewing new US sports betting sites is a multi-step process that requires us to be critical of every aspect of a betting platform. To thoroughly test each site, we focus on specific features that make or break a sportsbook. Here’s a list of key areas we access while reviewing:
Bonuses and Promotions
When rating any online sportsbook–we start with the bonuses first because that’s where the action also starts. The offer needs to be varied. A solid welcome offer for the new bettors, alongside regular promotions for returning ones–only then they’ve checked all the boxes.
And we don’t soften our criteria one tiny bit. We compared these new sports betting sites with the best in the business; each sportsbook bonus must offer value with favorable terms to get full marks.
Quality Odds
Competitive odds mean better returns in the long run. You don’t want to be skimped on your winnings; that’s why the odds must be within the industry standards. Boosted bets are a fantastic way for sportsbooks to catch our attention, and this is where some of them excel. New sportsbooks try to return the favor with competitive odds if they can’t match the big bonuses.
Banking Options
Flexible payment options are a game-changer for bettors, and we love to see a blend of traditional and modern methods. This mix allows users to make quick deposits with e-wallets, enjoy the anonymity of prepaid cards, or simply rely on the convenience of credit and debit cards.
Although cryptocurrencies are not yet available in US sportsbooks due to regulatory constraints, these new platforms are well-positioned to embrace them as soon as they become an option.
Betting Options
A wide range of betting options is what makes new betting sites exciting. Whether you’re into basketball, soccer, or football betting, these platforms go the extra mile. They also have a variety of niche sports and some exclusive local betting markets that set them apart.
Every time we come across a new online sports betting site, what piques our interest is how well they cover regional sports events—often better than anyone else.
Security
Security is at the top of our list when reviewing new online betting sites, especially since they’re just breaking into the industry. We only recommend fully licensed sites backed by strict regulatory bodies. Plus, we look for advanced security measures like encryption technologies that protect your data every step of the way because betting should be fun, but it should also be safe.
What is Considered a New Sports Betting Site
New Sports betting sites are platforms that have recently entered the market, offering fresh alternatives to well-established brands. Despite being the underdog, these sportsbooks are boldly competing against the big names of the online sports betting market. New betting sites are at the forefront of the digital era of sportsbooks, making waves with innovative features, competitive odds, and a more personalized approach for sports bettors.
More than 70% of bets on sports are placed online, and these sportsbooks are ready to take on this challenge head-on. New sites are embracing the shift straight from the get-go, bringing everything necessary to find their place in today’s competitive market.
Why Should You Choose a New Sports Betting Site
To compete with established brands, new sports betting operators must bring their A-game to the table. They focus on critical areas to impress and win over bettors. Here’s a breakdown of where new sportsbooks tend to shine:
| Attractive bonuses and promotions | New betting sites roll out stand-out offers like no-deposit bonuses and creative promotions that aren’t typically seen on older platforms. |
| Competitive odds | New sportsbooks offer competitive odds to stand out, including exclusive odd boost features. |
| Improved customer support | Expect faster response times and proactive support from new sites, often with direct access to live chat agents available 24/7 to assist you. |
| More betting markets available | New betting sites offer a wide range of betting markets, covering both popular sports and esports to cater to every type of bettor. |
| Unique mobile experience | Designed for the mobile generation, these sites offer slick, app-like interfaces with quick load times, one-tap bets, and customizable alerts that keep you in action. |
Bonuses and Promotions
New online sportsbooks in the US are doing their best to draw in bettors and set them apart from established sportsbooks. From generous welcome bonus offers to risk-free no-deposit bonuses and free bets, these promotions are a key strategy for new platforms to compete in a crowded market. Here’s a list of the most popular bonuses offered by new sportsbooks:
Welcome Offers
These offers are crafted to draw in new customers when they sign up at a sportsbook, and with the range of promotions available at online sportsbooks in the US, competition is fierce, even for the best new betting sites. However, it’s important to remember that the biggest offers aren’t always the right fit for everyone.
Some welcome offers may not come with flashy amounts but offer excellent conditions that are easier to claim and use. To find the best offer for you, focus on the ones that come with terms you can comfortably meet.
No Deposit Bonus
If there ever was a risk-free way to start betting, that would be a no-deposit bonus. However, no-deposit bonuses aren’t as frequent among established sportsbooks. They already have a loyal user base, so they don’t need to entice new bettors aggressively.
On the other hand, new online betting sites want to invite punters to check out their platforms and prove they can offer top-notch betting opportunities. A no-deposit bonus gives you many options for bets and betting markets that you can try without making a financial commitment.
Free Bets
This type of bet is a popular promotional tool for sportsbooks. It’s often paired with a deposit match bonus for a welcome offer, but it also comes as part of a separate deal intended to keep regular bettors more engaged.
These are essentially bets that don’t require you to invest any funds of your own, but they come with strict wagering requirements, including the minimum odds, time required for playthrough, and capped winning. There’s a lot of improvement there, and new sports betting sites are constantly finding new ways to stand out.
New Sports Betting Sites State Regulations
State betting regulations in the US vary widely, with each state setting its own rules on the legality of sports betting. The turning point came with the Professional and Amateur Sports Protection Act (PASPA) of 1992, which initially restricted sports betting in most states. However, the repeal of PASPA in 2018 marked a significant milestone for the sports betting industry because it allowed states to legalize sports betting and regulate it on their terms.
Numerous states have legalized online betting, each with specific guidelines and rules that bettors need to follow. Here’s a list of the 30 US states, which have already legalized online sports betting:
| States Where Online Sports Betting is Legal |
| Arizona |
| Arkansas |
| Colorado |
| Connecticut |
| Delaware |
| Illinois |
| Indiana |
| Iowa |
| Kansas |
| Kentucky |
| Louisiana |
| Maine |
| Maryland |
| Massachusetts |
| Michigan |
| Montana |
| Nevada |
| New Hampshire |
| New Jersey |
| New York |
| Ohio |
| Oregon |
| Pennsylvania |
| Rhode Island |
| Tennessee |
| Virginia |
| Washington |
| Washington, D.C. |
| West Virginia |
| Wyoming |
Mobile Experience at New Betting Sites in the US
Top new sports betting platforms include sites fully optimized for mobile devices, with dedicated mobile betting apps available on iOS and Android—some new sites are even exclusively accessible on mobile. While established betting sites may struggle with glitchy performance due to high user traffic, these new sites are designed with smooth, responsive interfaces to ensure a seamless mobile betting experience.
The best new sports betting sites have apps packed with all the bells and whistles, combining user-friendly design with creative features that grab attention. Without relying on reputation alone, these platforms focus on engaging the up-and-coming generation of bettors through innovative solutions of their sports betting app, which sets them apart from the competition.
New vs. Established Sports Betting Sites
Choosing the best betting site depends on whether you prioritize innovation or trust. New betting sites bring fresh ideas, modern designs, and creative promotions, while established sites provide extensive market coverage and reliability. Here is a table showcasing the strengths of both sites and to help you differentiate:
| New sports betting sites | Established sports betting sites |
| Offer competitive bonuses | Boast a long-standing and trusted reputation |
| Provide better odds to maximize potential winnings | Support a wide variety of traditional payment methods |
| Feature a wider selection of betting markets | Backed by a wealth of customer feedback and reviews |
| Optimized for superior mobile performance | |
| 24/7 support is standard |
New Sportsbooks Unite Competitive Odds with Innovation
New sports betting sites in the US are making a solid push to compete with established sportsbooks, but it’s a challenging task. Established brands have the advantage of a loyal customer base, a solid reputation, and years of industry experience, which new sites need to overcome. These seasoned sportsbooks often have extensive resources, well-known brands, and a vast network of customer feedback that builds trust among bettors.
However, new betting sites have easy-to-claim bonuses, competitive odds, and modern features. Their fresh approach and cutting-edge technology make them a compelling choice for new bettors looking for something different than the norm. Want to see what they offer? Browse our list of the top new sportsbooks and find the right fit.
New Betting Sites FAQs
Yes! Each state has its own regulations for legal sports betting in the US. Therefore, the top betting sites on this page meet state-specific licensing requirements and follow strict rules regarding security, responsible gambling, and fair play.
Yes, most new sports betting sites are fully optimized for mobile and often come with a dedicated mobile betting app for both iOS and Android. These apps are designed to be user-friendly, offering features like one-tap bets, live streaming, and real-time notifications.
New betting sites often prioritize excellent customer support to build trust with new users. Look for platforms that offer 24/7 live chat, quick response times, and knowledgeable support agents ready to assist with any issues.
Yes! Free bet offers are available at new online betting sites, and you can find better deals with fewer restrictions than on some established sportsbooks.
Yes, many new online betting sites offer cash-out options, allowing you to settle your bet before the event concludes.
Yes, many new sites feature live betting, allowing you to place wagers on games as they happen. This is often enhanced with real-time stats, live streaming, and quick bet options, ensuring a more interactive and engaging sports betting experience.
New online sportsbooks let you bet online on popular sports like football, basketball, and soccer, as well as niche markets like eSports, darts, virtual sports, and daily fantasy sports. The variety of betting options is typically broader to appeal to all bettors.
New sportsbooks usually offer various online banking methods, including traditional options like credit cards and e-wallets. This variety makes it easier for users to find convenient ways to deposit and withdraw funds.